Same message, same real product lines, three distinct looks for the new IntegriTurf site. Have a look through each, then tell us which direction feels like IntegriTurf. We'll take that one the rest of the way.
The roll a homeowner orders is the exact one a contractor installs. No thinned-out retail version.
Face weight, pile height, and drainage published on every product. Compare on numbers, not adjectives.
Built for heavy use and real weather, and safe underfoot for the people and pets who live on it.
The field is a mix of distributors, multi-store suppliers, and installers. Each is strong at one thing and leaves a gap. None of them sell the exact contractor-grade roll direct to both pros and homeowners, with the full spec in plain sight. That's the opening.
| Turf Distributors | Festival Turf | US Turf SD | IntegriTurf | |
|---|---|---|---|---|
| What they are | Distributor + dealer network | Multi-store supplier | Installer (service) | Supplier, direct to both |
| Buy the exact contractor roll | Through a dealer | In-store or by quote | Not sold on its own | Yes, direct to you |
| Full spec on every line face weight · pile · drainage | Trademark names, no numbers | Vague, buried in FAQ | Some, limited | Published on every line |
| Free samples | No | Yes | No | Yes, shipped to you |
| Trade pricing & accounts | Dealers only | Unclear | No | Yes |
| Install support | Via dealers | No | They install it | Guidelines + job referrals |
| Built for | Dealers, then consumers | Retail + some commercial | Homeowners, via install | Pros & homeowners, same roll |
Homeowners get the identical contractor roll a pro installs, not a thinned-out retail version built to a price.
Every line lists face weight, pile height, and drainage. Buy on the numbers, not on marketing adjectives.
Trade pricing and install support for the pros. Free samples and straight answers for the homeowners who live on it.
The positioning only lands if the site proves it. Every concept is built to carry the pieces that make the case:
Each is a full working page with the same hero video, the same product lines, and the same message. What changes is the personality. Click any one to explore it live.
Loud and modern. Oversized type, a drag-through product gallery, electric accent.
Technical and confident. Reads like a product built by people who know the numbers.
Cinematic and calm. Full-bleed photography, lots of space, a premium feel.